The additive color model describes how light interacts with the human eye to produce all colors of the visible spectrum. The additive colors are red, green and blue, also known as RGB. Below, let’s take a look at how you can harness additive and subtractive colors for powerful visual communication. In fact, colors can impact mood, affect decision-making behaviors, and deliver actionable results. Harnessing the power of colors as a visual language when communicating with your audience gives meaning to your designs. So, what exactly are additive and subtractive colors? Simplified’s Guide to Additive and Subtractive Colors The sub-discipline of Color Psychology explores the meaning of colors when used for graphic design and marketing in communicating your brand’s identity to your audience. For successful design, it is not only important to know how colors are made, but how these colors are used and for what purpose. Then there are the colors that we get by mixing primary colors. We all know the primary colors – red, yellow, and blue.
